Пороки или добродетели: выпивка и курение предоставили маркетологам продукты, которые можно превратить в визуальные пиршества. В этом пышном сборнике рекламных объявлений мы исследуем, как изображения этих товаров варьировались от элегантных до необычных, показывая, как производители подталкивали своих клиентов на протяжении 20-го века впитывать и вдыхать. Алкогольные и табачные тенденции каждой эпохи с избытком запечатлены страница за страницей, а образы брендов вплетены в американскую популярную культуру настолько эффективно, что почти каждый может узнать таких икон, как Marlboro Man или Spuds MacKenzie, фигуры настолько знакомые, что они могут появляться в рекламе без самого продукта.Другие рекламодатели придумывали умные и подсознательные подходы к продаже своих товаров, что подтвердила чрезвычайно успешная кампания Absolut. Даже врачи внесли свою лепту в извращенную версию пропаганды, засвидетельствовав, что курение успокаивает нервы и успокоит горло, в то же время превознося алкоголь как эликсир, способный принести социальный успех. Наслаждаетесь ли вы этими визуальными удовольствиями или любите вдыхать и погрязать в запретных удовольствиях, вы, безусловно, будете в восторге от этого исследования явно яркой — а иногда и противоречивой — главы в истории рекламы.Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success. Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.

Selling the most delicious vices Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success. Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant-and sometimes controversial-chapter of advertising history.

Эта книга, собранная из тысяч изображений, предлагает лучшее из американской печатной рекламы в эпоху «Большой идеи». Смелые и красочные кампании, созданные на пике американского потребительства, рисуют захватывающий портрет 1950-х и 60-х годов, когда опасения по поводу холодной войны уступили место беззаботному капитализму эпохи «Безумцев», основанному на выпивке и сигаретах. Цифровой ремастеринг для оптимального воспроизведения. качество, реклама изобилует четкими шрифтами и цветами, а также сексуальным ощущением возможностей, соблазняя аудиторию покупать все: от оружия до поясов, от автомобилей до зубной пасты, от авиаперелетов до бытовой техники. Эта панорама маркетинга середины века, попеременно поразительная, забавная и вдохновляющая, одновременно является образцом, вызывающим воспоминания, и демонстрацией инноваций в дизайне и рекламного остроумия.Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.

This series of Readers containing original, unsimplified stories written by famous classic and modern writers, now features four new titles. All the collections come with substantial support material for each story, including a short summary, a description of major themes, pre-reading vocabulary activities, post-reading language and comprehension exercises, a literary analysis section and essay questions. "The Macmillan Literature Collections" will help ease students' transition from graded Readers to authentic reading, giving them the joy of feeling that they are finally reading and studying literature just as it was written. Тексты произведений, представленных в книге, не адаптированы.

"Defining images of photographic art in this century." -Photo Art International, United Kingdom. The photographic collection of the Museum Ludwig Cologne is one of the most important collections of contemporary photography in the world. This book provides a fascinating insight into its rich diversity: conceptual art, abstraction, reportage - about 200 works works by around 100 of the 20th century's most famous international photographers, from Ansel to Joel Peter Witkin.

The history of photography began nearly 200 years ago, but only relatively recently has it been fully recognised as a medium in its own right. Cologne's Museum Ludwig was the first museum of contemporary art to devote a substantial section to international photography. The L. Fritz Gruber collection, from which this book is drawn, is one of the most important in Germany and one of the most representative anywhere in the world, constituting the core of the museum's holdings.This book provides a fascinating insight into the collection's rich diversity; from conceptual art to abstraction to reportage, all of the major movements and genres are represented via a vast selection of the century's most remarkable photographs. From Ansel Adams to Piet Zwart, over 850 works are presented in alphabetical order by photographer, with descriptive texts and photographers' biographical details, providing a comprehensive and indispensable overview of 20th century photography. 

All of the most important and memorable landmarks of 20th century furniture, textiles, graphics, appliances, electronics, ceramics and more, listed alphabetically by designer. About the authors: Charlotte and Peter Fiell have written numerous TASCHEN books, including 1000 Chairs, Design of the 20th Century, Industrial Design A-Z, Scandinavian Design, Designing the 21st Century, Graphic Design for the 21st Century, 1000 Lights and Contemporary Graphic Design. They also edited TASCHEN's Decorative Art series and the 12-volume domus 1928-1999. Издание на английском языке.

Книга знакомит читателя с английскими поэтами XX века в оригинале и в переводах на русский язык, выполненных петербургским поэтом-переводчиком Игорем Фрадкиным. Миниатюрное издание. Переводы Игоря Фрадкина

Жанр: ДжазИсполнитель: Art BlakeyАльбом: Moanin'Год записи: 2020 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masters

Жанр: ДжазИсполнитель: Evans BillАльбом: UndercurrentГод записи: 2023 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masterworks

Drawn from Taschen's "Illustration Now!" series, this go-to catalog brings together 100 of the most successful and important illustrators around the globe. With featured artists including Istvan Banyai, Gary Baseman, Seymour Chwast, Paul Davis, Brad HollandMirko Ilić, Anita Kunz, and Christoph Niemann, the international overview provides an invigorating record of the dynamism and diversity of the illustration scene.Each illustrator is featured with a self-portrait, samples from their portfolio, and a succinct description by Steven Heller, with a supplementary list of selected exhibitions and publications. In his introduction, Steven Heller describes the dynamic realm of illustration today and the challenging process of selection within this highly competitive and ever-moving genre.

Жанр: ДжазИсполнитель: Coltrane JohnАльбом: Blue TrainГод записи: 2022 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masterworks

Жанр: ДжазИсполнитель: Monk TheloniousАльбом: Monk's MusicГод записи: 2021 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masterworks

Жанр: ДжазИсполнитель: Getz StanАльбом: Jazz SambaГод записи: 2022 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masterworks