From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who its for, but who its not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. "This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times If you enjoyed reading this, check out Seth Godins Purple Cow, a true business classic.

A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who its for, but who its not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. "This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times If you enjoyed reading this, check out Seth Godins Purple Cow, a true business classic.

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

She’s moved on . . . Felicity Knight loves New York. But when she spots her ex-husband in the city, Fliss is desperate to escape. He’s moved back . . . Vet Seth Carlyle is back from California to establish his own practice and settle down. When he learns that his ex, Fliss, still lives close by, that future is looking a whole lot brighter . . . Will a perfect escape bring them together again? With the help of his adorable dog Lulu, and a sprinkling of beachside magic, Seth is determined to make Fliss see he’s never stopped loving her. But is it too late?

A playful reintroduction to the artist within us all―including hands-on exercises―from the renowned and inspirational teachers. According to contemporary artist and activist Bob and Roberta Smith, every human is an artist. Drawing is an important part of learning to communicate, and above all else, life is a conversation, making art a vital part of human existence. You Are an Artist helps the reader work out what kind of artist they are and what they can achieve, combining thought- provoking meditation on art practice with practical exercises and creative prompts that encourage creativity and self-expression. This collection of entertaining, at times startling, and often evocative narratives bring to life a series of lessons about the nature of art and inspiration. Providing ideas, tips, and practical examples from Bob’s own work as an art teacher and activist, You Are an Artist is for everyone who wants to be an artist and needs a creative push to take the plunge. 125 color illustrations

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A course that provides the language, skills, and practice to help pre-work students in their career in the engineering industry.

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Provide young children a path to academic success with Top Student! This colorful activity book provides hundreds of creative and fun activities and practice pages that motivate young children to learn important reading, writing, and math skills! Top Student activities provide practice of the most important skills for each grade level, as well as opportunities for critical thinking and creativity. Colorful and creative practice pages and hands-on activities provide engaging practice to keep children motivated to learn! Core subject areas and topics include: Alphabet Math Shapes, colors, and patterns Phonics Mindful moments Early reading Reading comprehension Science STEM Geography Social and emotional learning Computer science These robust workbooks also include: Reward stickers Informational posters Mindful moments meditations and activities with downloadable audio* *Mindful moments with audio help children incorporate reflection and meditation into their academic life. Includes answer key.

Hyperfocus by Chris Bailey is a practical guide to managing your attention - the most powerful resource you have to become more creative, get stuff done, and live a more meaningful life. In Hyperfocus, you will learn: - How working fewer hours can increase our productivity - How we get more done by making our work harder, not easier - How we do our best creative work when we're the most tired Our attention has never been as overwhelmed as it is today and we've never been so busy while accomplishing so little. In Hyperfocus, Chris Bailey provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes - hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode - and how the surest path to being our most creative and efficient selves at work is to combine them both.

Provide young children a path to academic success with Top Student! This colorful activity book provides hundreds of creative and fun activities and practice pages that motivate young children to learn important reading, writing, and math skills! Top Student activities provide practice of the most important skills for each grade level, as well as opportunities for critical thinking and creativity. Colorful and creative practice pages and hands-on activities provide engaging practice to keep children motivated to learn! Core subject areas and topics include: Alphabet letters and sounds Early writing Early reading Reading comprehension Numbers and counting Shapes, colors, and patterns Sorting and matching Opposites Science Mindful moments STEM Geography Social and emotional learning Computer science These robust workbooks also include: Reward stickers Informational posters Mindful moments meditations and activities with downloadable audio* *Mindful moments with audio help children incorporate reflection and meditation into their academic life. Includes answer key.

Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.