As Seen On TV! From Apple to VW, the very best of today's television commercials For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it's selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list. Over 80 commercials featured in the book are included on the accompanying DVD About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
3905 Руб.
НАЙТИ ЕЩЕAds in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
3036 Руб.
НАЙТИ ЕЩЕThe art of selling: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards. This guide is a must-have for managers, advertising students and professionals, graphic designers, and anyone who's interested in the different ways products are advertised around the world. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
2892 Руб.
НАЙТИ ЕЩЕThe professional's annual - finally available to the public TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual - featuring the year's best creative work - available to the public. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising. Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.
4048 Руб.
НАЙТИ ЕЩЕThis is the latest and greatest. This is the prestigious annual for creative professionals. Here comes the 2011 edition of the exclusive and highly-coveted annual from "D&AD" featuring the year's best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that's hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the "D&AD Annual"! Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design. Издание полностью на иностранном языке.
4048 Руб.
НАЙТИ ЕЩЕWhen waking from your dream means living your nightmare... The last time the dream came, Sam was seven years old; and that was the night her parents were to die. Twenty-five years later, Sam's nightmares are starting to come true once more. Now a successful TV commercials producer, juggling her roles of career woman, wife and mother, she attempts to shut them out. But soon Sam is faced with the reality of dreams in which her life and that of her family are threatened. In desperation, she consults the experts: a psychiatrist; a clairvoyant ... but to no avail. Sam is being inexorably drawn into a vortex of terror from which there is no escape...
1973 Руб.
НАЙТИ ЕЩЕJUNG CD 500/CD plus Белая Накладка TV-FM от производителя JUNG. Артикул производителя CD561TVWW.
996 Руб.
НАЙТИ ЕЩЕThis book, in its compact format, displays 90 of the most prominent interactive studios worldwide. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
718 Руб.
НАЙТИ ЕЩЕBt LIVING NOW Розетка телевизионная TV проходная 1 модуль
10853 Руб.
НАЙТИ ЕЩЕBt LIVING NOW Розетка телевизионная TV "звезда" 1 модуль
7797 Руб.
НАЙТИ ЕЩЕJUNG CD 500/CD plus Черная Накладка TV-FM-SAT от производителя JUNG. Артикул производителя CD561SATSW.
2794 Руб.
НАЙТИ ЕЩЕТреклист: CD-1. New Life CD-2. I Sometimes Wish I Was Dead CD-3. Puppets CD-4. Boys Say Go! CD-5. Nodisco CD-6. What's Your Name? CD-7. Photographic CD-8. Tora! Tora! Tora! CD-9. Big Muff CD-10. Any Second Now (Voices) CD-11. Just Can't Get Enough CD-12. Dreaming Of Me A Short Film DVD-1. Depeche Mode : 1980-81 (Do We Really Have To Give Up Our Day Jobs?) Speak And Spell In 5.1 And Stereo DVD-2. New Life DVD-3. I Sometimes Wish I Was Dead DVD-4. Puppets DVD-5. Boys Say Go! DVD-6. Nodisco DVD-7. What's Your Name? DVD-8. Photographic DVD-9. Tora! Tora! Tora! DVD-10. Big Muff DVD-11. Any Second Now (Voices) DVD-12. Just Can't Get Enough DVD-13. Dreaming Of Me Additional Tracks DVD-14. Ice Machine DVD-15. Shout DVD-16. Any Second Now DVD-17. Just Can't Get Enough (Schizo Mix)
2500 Руб.
НАЙТИ ЕЩЕBt LIVING NOW Розетка телевизионная-спутниковая TV-SAT "звезда" 1 модуль
11606 Руб.
НАЙТИ ЕЩЕJack Python, Howard Soloman, and Mannon Cable have been competitive friends for years. Yet when Jade Johnson enters their lives, the least-expected one of the self-styled "Three Comers" may have finally met his match. Jade Johnson is a woman of the eighties. Strong, independent, a top New York model, she comes to L.A. for a series of million-dollar TV commercials. Jade is a dangerously beautiful woman with personal integrity and a mind of her own. The Hollywood game fails to impress her, but slowly, surely, she is sucked in. And, high roller that she is, if she must play, Jade will play to win. Hollywood wives, with its ten-million copy sales, and its spectacular success as a television mini-series, left Jackie Collins' devoted audience avid for the other side of the story. Now Hollywood husbands go all the way!
1576 Руб.
НАЙТИ ЕЩЕSing along with the Gruffalo and friends with this stunning treasury and CD, now available in paperback! As well as being the UK's most successful picture book author, Julia Donaldson is a gifted songwriter for children. A Treasury of Songs contains over twenty of her songs, including fun-filled action rhymes, Aesop's fables, and songs based on Julia Donaldson's best-loved picture books, from Room on the Broom to The Gruffalo. This beautifully produced songbook treasury is illustrated throughout with Axel Scheffler's warm and wonderful artwork, and comes with a CD of all the songs performed by Julia herself - familiar to anyone who has heard them on TV or radio or enjoyed one of Julia's live performances. Now in paperback with a thick, foiled cover The Treasury of Songs will become a firm favourite on every child's shelf.
2687 Руб.
НАЙТИ ЕЩЕTV on the Radio: Young Liars. 1 CD
2100 Руб.
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